Brighton Blues contacted me after deciding they wanted to develop and rebrand their social media image for the 2024/25 season.

They wanted the designs to be more revitalised and in line with current design trends to help percieve a club that was excelling from the traditonal stigma around grassroots rugby. In turn creating assets that the players will be proud to share across their social media and help increase the outreach of the club with to goal of gaining more organic attraction from people around connecting areas.

To start off, I created a collection of match day artworks, results & team lineups to then pitch my branding proposal for the club. I kept the colours in sync with the playing kit to ensure consistency and recognisability.

I wanted to include as many players of the teams captured playing for the club, to keep it to a personal level for members, and also encourage others within the community to work towards being a part of it.

BRIGHTON BLUES