Land Beyond Festival is an electronic music festival held over 3 days in Brighton. For their marketing campaign, I created and designed multiple artworks across the 12 month period. There was a package of design assets supplied to me based on the theme of the festival in which I then used across the project to create a consistent visual brand for the festival throughout the year.

Within the project there were a variety of artworks needed in different mediums to reach the audience:

  • Social Media

  • Print

  • Video

Social Media was the main marketing strategy, creating multiple stills & videos to be shared through paid ads and on the feed with the goals to grow through outreach and increase ticket sales.

For videos, both motion design and video editing was used, ensuring that all posts were made exciting and engaging from the start. This was one of our main goals for the social media posts, as we needed to capture the viewers attention instantly to prevent them from scrolling.

With the stills we followed the same rules of engagement, focusing on consistency in design and embedding the festival branding into the viewers memory.

LAND BEYOND FESTIVAL