Love Wings was a start up chicken wing shop in Brighton. They were seeking a logo and menu design with the theme of having a hip hop inspired shop.
To begin with was the logo, they wanted to keep the typography clean whilst also ensuring clarity of it being a chicken wing shop, so this was key when designing the logo for them.
After trialling different designs and gaining feedback, we came to the decision to incorporate a rooster within the letter ‘i’ and that their tagline, ‘The Wing Revolution’, was to be in a handrittten styled font to relate to the older hip hop culture of the 90’s. As a brand they wanted to keep everything monotone to remain sleek, leading to the black and white which will be accompanied by old film music videos on the tv screens in the shop.
For the menu design, I worked with an illustrator to create a composition of some of the original hip hop artists. The key for the menu was consistency and easy navigation, as well as ensuring ease for flavours to be changed when desired.
